Tuesday, January 15, 2019

Social Media tricks of fake news…


Modi has been active on the various Social Media accounts to gain popularity since 2009. He has been using this most effective medium in the most effective way which is now becoming budding ground for most of the fake news and terrorising the society on the whole.
It is said that internet is the most effective medium in the present time wherein one can gather knowledge, buy or sell, gain fame, etc. Internet has helped the world to shrink into a big family and people are making friends across the physical borders. Nationality, language (sometimes), age, sex, religious background, etc are no more hindrances.

Most of the companies are using this effective medium to promote and propagate their products and are earning handsomely. Celebrities are multiplying their fans and there is a race to increase the numbers.

India has still to learn the effect of this medium which our PM Narendra Modi understood way back about 10 years ago. He used this medium in the best possible way and this enhanced his popularity making him the 14th PM of India. He has been active on his personal twitter account @narendramodi.

In Modi’s tenure number of twitter accounts has been created to bully or the internet term troll the opponent. Most of these accounts have numbers in the profile handle, images of Mother India, Indian tricolor, stalwarts of India, etc but actually has nothing to do with nationalism in reality. Recently some social media accounts in the name of Desh Bhakti (Nationalism) have been germinating with ‘India in (with the country/city name)’ for the people living outside of India; most of these new accounts erupted after 2014. The accounts are multiplying on daily basis.

These new accounts are linked to the new fake accounts which are erupting every day. One can check this on the internet and read between the lines to hear the extinct volcano.

Actually this powerful medium has now become the trend setter for many. Positivity of social media is now becoming destructive with the fake news circulating over it. The argument is that no one can ever control the fake news, is it!

Declaimer: The views are the sole discretion of the author...

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